SUBJ THE RITZ ISSUE
(BUREAU)--Yet another unravelling of the ad campaign--
VARIETY--JAN 12, 2016--
SAG-AFTRA has culminated its campaign against ad agency Droga5 for using union performers for non-union work, leaving a petition with 8,000 signatures at the agency’s New York headquarters.
The union said Tuesday that Droga5 representatives refused to accept the petition or discuss the union’s concerns.
“SAG-AFTRA went to Droga5 today and stood up to agencies that exploit performers by continuing the destructive practice of unfair pay,” said SAG-AFTRA National Executive Director David White.
“This event demonstrates the strength wielded by our members’ united voice and the union’s dedication to all performers who seek an acting career,” White said. “There is no place in the growing, lucrative advertising industry for companies that undermine performer rights in the name of profit, and we’ll continue to fight for fair wages, working conditions and benefits for all actors.”
SAG-AFTRA New York Local President Mike Hodge, who led the event, noted that the NYPD was called in response to the union’s efforts to drop off the petition. “Today’s action shows Droga5 we’re not going away quietly and reminds them that treating hard-working performers in an equitable fashion and allowing them to earn a middle-class living is the right thing to do,” he added.
Dorga5 has said that it does not hire SAG-AFTRA members for non-union productions:
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